Pellice Moda - Young Love

Phillip Wong Productions
Photography/Media

Pellice Moda – Young Love

          The focus of this editorial story for Pellice Moda was a new generation of young fashionistas. I always had issues with the fur industry, and there was always a conflict between my moral values and what I was good at.

           Often, the values and content of what we believed in, did not converge with what we were commissioned for.

           Producing on location and raw empty space, focusing on subject matter, and directing attention of an audience was what I was good at.

          Young Love was used both in the Italian and Chinese media (as Simply Elegant). But it shows the value of visual imagery in crossing cultural and linguistic boundaries.

           The stylist was Persian, the models were British but of Asian descent and Italian, the make-up artist was Italian, the hair stylist was American, the photographer was American of Asian descent, and the media platforms were Italian and Chinese.


Blitz Magazine - Brands

Phillip Wong Productions
Photography/Media

Blitz Magazine – Brands

          While I have worked for established publications and designers, I have also sought to work with smaller, newer, developing and potentially influential magazines.

          In London, The Face, ID, and Blitz came from the street to make influential statements in graphic design, photography and styling. The editors and graphic designers at the emerging publications shaped the publishing of France, Italy and New York as their work was recognized.

         Neville Brody, at The Face, commented on my choice of framing and composition, as editors from all three publications called when I went back to Milan, and they wanted content from the Continent.

              Branded was conceived by Blitz in London, but as all these publications were constantly on a tight schedule, they gave me a day to plan, shoot and send the material back to London.

           I was given a handful of branded items, booked friends who were available that night, shot everything on black and white Polaroid film, turned everything around in hours and had it going back to London by morning.  It reminded me of spot news photography in speed and production.

        The graphics on the vertical page sides echoed the the extreme sharpness of lighting and starkness of the black and white but was done in London.


Pellice Moda - Rail Yard

Phillip Wong Productions
Photography/Publishing

Pellice Moda – Rail Yard

      In working with luxury goods, and in luxury environments, I’ve always been aware of contrasts between the most valuable of items, the people who wear them, the people who create them, and what creates the idea of “luxury.”

           Contrasting the luxury of furs and the Old World that embraced that idea of luxury, with the age and romanticism of that world – I convinced my editors at Pellice Moda, that the editorial story would have beauty, interest and appeal. They introduced me to Nadya Khamnipour, a stylist who’s work I loved – lush, whimsical, contrary, resisting cliche,  her combinations of accessories with textured clothing created a balance with my need to focus on the evocation of emotion, or a stark, textural landscape.


Italian Vogue - Intense Silhouette

Phillip Wong Productions
Photography/Publishing

Italian Vogue – Intense Silhouette

          I used to describe the difference between working for European publications with America publications like this: In Europe, as a photographer, an artist, a creative, someone outside, with a wide mix of influences and resources, I could propose something, and while editors might not understand completely, they trusted in that background and allowed me to produce the piece.

         In America, I described publications as having a “Donald Trump mentality.” The people in offices, cloistered and separated from the trends and developments and people on the ground, dictated that “this was the way it was.” This was the way it was going to be. And because I was simply hired with a camera – I would do what I was told. (I was defining this “corporate” way of looking at the world, in the 1990s). 

       Italian Vogue editors didn’t always understand what I was trying to describe (a cross between imperfect Italian and overly complex English), but they often let me go ahead. They had products or trends or parameters which they wanted to cover (they had writers already working on an article), but they were looking for “creative,” “different,” “interesting,” visual images.  (Not surprisingly, those were some of the first words I learned in Italian.)

 

         I had been looking at textile shops and in New York, found some stretchy tubular material (I later found was used for undershirts), and bought a few rolls of it. In Milano, I tried wrapping it, and liked the form-fitting quality of the material – but didn’t see what I could do with it.

         Alberto Nodolini, and Luca Stoppini, handed me off to Vogue Pelle to shoot some handbags for a story. I saw the stark composition and silhouette of the bags, and wanted to contrast it with the forms, shapes and curves of the human form.

         The difficulty of accessories has always been the proportional difference between any accessory and the human body. When other items are added to the mix – they can create distractions.

          They let me run with this:


Proposals and Designs

Phillip Wong Productions
Photography

Proposals and Designs

           We use images to create brands, identities, emotional and informational connections to ideas, and for us, to create the proposals that would persuade event directors at major corporations of the direction and ambiance that we propose.

           In a world of nuanced communications, visual images mean everything.


Gold Richtig

Phillip Wong Productions
Media/Magazine/Photography

Gold Richtig

I worked with a number of publications from Italy, Britain, Germany, China, Japan and the United States, when I was in another country.

Editorial work has to be coordinated and have the communications necessary to balance the copy being written, the direction of a written piece, and the image creation.  Depending on the publication, the overall budget, coordinating models, make-up, hair, stylists, transportation, location, studio, lighting, assistance all contribute, or dictate the simplicity, or complexity of a project.

Understanding of production from concept to print was crucial in my being able to coordinate and delegate multiple stories on location for entire issues of publication.
We would plan four or six articles, sometimes for a single issue, or for multiple issues, around the production schedule of a week or several weeks.

Relying on my understanding of manipulating visual imagery around theme, or story, rather than an artistic sameness, and on location, understanding the need for transporting an audience to “place” as well as a “threaded” theme, allowed me to compose different shoots of coherence within short turnarounds.  (This is similar to how film productions are constructed dependent on weather, time, actor availability, location availability etc.).


Franco Moschino

Phillip Wong Productions

Photography/Editorial

Franco Moschino

             ID Magazine’s Iain Webb contacted me from London when they were planning on doing a profile on Italian fashion designer Franco Moschino. ID was one of a series of influential British publications that rose through “street style” to showcase the irreverent designers that would put a huge stamp on fashion through the first 20 years of the 21st century.

          Iain sent me a number of questions he wanted me to touch on in an interview I was conducting, but my discussion expanded into Franco Moschino’s views on designing, the growing direction of fashion into name branding, the diminishing of designers as labels ascended, and the pricing and commercialism of fashion.

          Franco Moschino was the son of an Italian ironworker, and he approached designing from the perspective of craftwork, but he was overseeing 27 labels when we spoke.His expression to described how he approached his fame.


A New Covenant

Phillip Wong Productions
Photography

A New Covenant

           A New Covenant was a gospel group that I encouraged to sing, to perform, to live who they were. They arranged themselves in their performance groups, and I created new stages for them to interact with. 

 

          In still photography, most images are clustered groups of people arranged from tallest/most to shortest/least back to front.  In film production, the idea of motion, interaction, foreground/background and principal relationships are part of the story.

          Classic photography is based on portrait painting of the previous 400 years. Modern cameras have the ability to move and tell much different stories.    


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