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Producing for editorial, like producing for a theatrical release film, or an event, or a book, is about understanding the parameters, and laying out a story before shooting for it.

We create the framing – space for the written word, direction which the eye follows, and we have done this for years based on print publishing for books and magazines.

Editorial content was to present the perspective of a publication, and “editorial view.”

Editorials presented a perspective of values, and culture which could be told in image, or written form. It provided a deeper and more complex understanding of who people were, what an industry, or culture valued, and the nuances framing the discussion.
Images illustrated, or demonstrated, greatness, beauty, design, accomplishments and told of artists and craftspeople behind the objects of desire.

Simple images, snapped and grabbed, are often “on the spot,” but they can’t replace the depth, breadth, or meaning of the editorial story.

What is “story?”

A story takes us to a place, a time, something, somewhere, that we haven’t seen, but we recognize. We can recognize the feeling, the thoughts, the emptiness, the fullness, the wonder, the love, the unity, and because we recognize those core elements,
We will stay to hear or see or feel more.

Editorials brought people into the room. Magazines were created to pull people into a world where they would be receptive and open to new and wonderful ideas and perspectives that they hadn’t considered before.

It created the TIME for people to see and feel.
Publications like Life, and National Geographic, and Vogue had people who spent lifetimes honing the craft of storytelling, and deciding which images could tell the story best, and how many thousands of images never made it.

Here, on the site of Phillip Wong Productions, we have editorial stories that have drawn audiences to publications, and luxury brands, ideas and introductions, allowing well crafted advertising to address their audiences.

          Elsewhere, we have written about concepts of marketing and sales: Engaging audiences, introducing complex and sophisticated styles emerging from historical backgrounds, and activating those audiences while growing intelligent followings.

      Editorial work creates the context that allows the appreciation of the most complex and sophisticated of products and services.

        Obviously, poorly conceived and executed editorial is simply thrown out, without thought, and the success of any product or service associated with it, is equally limited in scope.

       That is the competition we face. That is the world we live in. Everyone is a photographer, a model, a videographer, a content creator, an actor – but we present a difference.

Less is more.           Form follows function.

      The elements of design echo the simplicity and understanding of the mind. It is seen in fashion, in beauty, in architecture, art, and in the people who create.

       There are only 24 letters in the English language. We have the same access to those 24 that Shakespeare had, but it doesn’t make us Shakespeare. But if we understand this, we can try to get close.